|
Family business that has forged long-established trusting relationships with suppliers, clients
and employees.
The Company’s Portfolio includes both own brands
and distributed products, covering all market segments: mass, middle and selective.
The distribution network is comprised of 250 cosmetics retail shops, of which
50 are served by a dedicated aesthetician employed by the Company. The
Company has not yet developed the Super-Market or pharmacies distribution
chain.
Despite falling revenues, the company remained EBITDA
positive until 2010, and free cash flow was positive for the five year period
2007-2011, except 2010.
Shareholders are committed to the company’s
continued success and debt was reduced by € 500k during 2012.
The Company is already rebalancing its strategy
towards the mass-market segment, is introducing new products and is expanding
its presence to strong commercial spots that were clearly missing from its
distribution network.
The Company is seeking strategic options in
order to grow and achieve the critical size that will allow it to take
advantage of very significant cost strategies, or to achieve the same
synergies by becoming part of a bigger structure.
Sales figure in the table below is the average
of the years 2008-2012
|
